In Conversation With Andy Fine: The Entrepreneurial Mind Behind Sartoro’s Tech‑Infused Custom Suits and Sustainable Fashion Revolution

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Introduction

There’s more to a suit than fabric and stitching. Andy Fine, the founder of Sartoro, has concluded: the best suit doesn’t require the perfect store; it needs the best measurements.

Andy Fine didn’t come from a long line of tailors. He did, however, come from a line of roles that involved problem-solving and strategic thinking, having worked as a business consultant and owner. Andy had a distaste for overpriced suits that didn’t fit. In 2020, right as the world paused, he pressed start. Sartoro was born with the mission to bring premium custom suits online, making them affordable and designed to fit people perfectly. The idea took flight… in less than half a decade, Andy had already sold more than 10,000 suits. No storefronts. No measuring tapes. Just smart tech, high-quality fabrics, and the perfect plan.

In this interview, Andy walks us through his journey, how he built Sartoro without outside capital, how technology helped him crack the code to custom sizing, and why sustainability isn’t just a marketing buzzword for him.

Q1. Andy, Sartoro merges digital convenience with old-world tailoring precision. What inspired you to reimagine the traditional custom suit experience through a technology-first lens, and what mindset shifts were required to make it work?

Andy Fine: The idea behind Sartoro came from a personal frustration: I wanted the quality and craftsmanship of a bespoke suit, but without the time commitment or gatekeeping of traditional tailoring, or the cost-prohibitive pricing. The industry hadn’t evolved—either you spent hours at a tailor, or you settled for fast fashion. We saw an opportunity to merge the best of both worlds: old-world craftsmanship with modern accessibility.

To make that work, we had to completely rethink the process—from how fit data is captured to how garments are visualized and customized online. The biggest mindset shift was realizing that convenience doesn’t have to come at the cost of quality. With the right tech, we could preserve the precision of tailoring while making it radically easier for customers anywhere in the world to access.

Q2. Many online fashion brands focus on fast delivery or price. Sartoro instead emphasizes long-term fit, personal consultation, and sustainability. How do you educate consumers to value those elements in an age of disposable fashion?

Andy Fine: We don’t compete on price or speed—we compete on value. A Sartoro suit isn’t just something you wear once; it’s something that fits you better with every wear, that’s made responsibly, and that reflects who you are. Educating customers starts with transparency. We show them the difference—through content, through our design experience, through our guarantees. That being said, in the realm of custom-made suiting, we are the fastest in the industry with our 1-week rush delivery option.

The moment someone realizes they can create a suit online in under 10 minutes, without a measuring tape, and receive something that fits them perfectly, they see the value. Our customers tend to return not just because they love the product, but because they feel connected to the process. That connection is what turns a transaction into loyalty—and what helps shift mindsets away from disposable fashion.

Q3. As someone leading both a fashion brand and a tech-driven platform, how do you navigate the creative and operational decisions that come with balancing style, software, and supply chain responsibility?

Andy Fine: It’s definitely a balancing act. At its core, Sartoro is a brand built on alignment—between form and function, digital and physical, art and system. The key has been hiring the right people and building systems that support both creative freedom and operational discipline.

We obsess over product—fit, fabric, finish—but we also obsess over infrastructure. Whether it’s our Digital Tailor, our internal production workflows, or how we photograph every garment in our own studio, everything has to work together. That cohesion allows us to innovate responsibly—without losing sight of either the customer or the craft.

Q4. Sartoro’s sustainability model stands out in an industry plagued by waste. What innovations or processes have you implemented to ensure ethical sourcing and reduce environmental impact without compromising luxury?

Andy Fine: Sustainability for us isn’t a marketing angle—it’s baked into our business model. Every suit is made-to-order, which means we carry no excess inventory and produce zero waste from unsold goods. That alone makes a massive difference.

On the sourcing side, we partner with mills that prioritize responsible production—using natural fibers, reducing water usage, and eliminating harmful chemicals. Internally, we’ve built a vertically integrated model in Vietnam where we control quality and labor practices directly. And we’re always looking for ways to improve, whether it’s reducing packaging waste or expanding our use of eco-conscious fabrics. The goal is to create a product that feels luxurious—and is—without the environmental guilt that too often comes with fashion.

Q5. Custom clothing has always been considered an exclusive experience. How do you see Sartoro’s virtual model reshaping accessibility in the menswear space, especially for professionals outside major fashion hubs?

Andy Fine: That’s exactly who we built Sartoro for. If you live in New York or London, sure, you have access to world-class tailors – albeit at a very high cost. But what if you’re in Boise or Brisbane? Sartoro removes that geographic barrier. We give anyone, anywhere, the ability to create a suit that feels as luxurious as one from a “high-end” tailor—without ever stepping foot in a fitting room.

And we’re not just making it accessible—we’re making it enjoyable and affordable. Our Digital Tailor takes the guesswork out of fit—reducing returns and saving on costs— and our visual tools help customers design with confidence. We back everything with our Fit Promise so customers can shop confidently. That’s how you democratize custom clothing—not by cutting corners, but by building smarter systems.

Q6. Looking ahead, what is your vision for Sartoro’s role in the future of fashion, and how do you plan to keep innovating at the crossroads of personalization, sustainability, and global scale?

Andy Fine: Our vision is to become a leading custom fashion platform globally—not just for suits, but for how people engage with what they wear. The future of fashion is personal, responsible, and global—and Sartoro sits at the intersection of all three.

We’ll continue to push innovation on the tech side, expanding our Digital Tailor, integrating AI to improve personalization, and building tools that make the design process even more immersive. On the production side, we’ll deepen our commitment to sustainability and ethical manufacturing. And on the brand side, we’ll keep partnering with creatives and customers who believe that what you wear should be a reflection of who you are—not just what’s on the rack.

Fashion doesn’t need to be fast. It needs to be better. That’s what we’re building.

Conclusion

Andy Fine offered the perfect solution to a mass problem… high-quality custom-made suits don’t have to be out of reach. He has made Sartoro the best-fitting brand; it is built for people who are tired of bad fits, bloated prices, and generic sizing. It’s for the guy who wants to look sharp without spending like a banker. For the groom who wants his wedding suit to fit him perfectly on his wedding day. And for anyone who thinks custom clothing shouldn’t be a luxury.

He’s taken old-school tailoring, infused it with smart technology, added value, and wrapped it all in an experience that feels modern, fast, and personal. Sartoro proves that fashion can be both thoughtful and scalable.

With Andy and Sartoro, your body is the blueprint, the tech is the tailor, and your suit finally feels like it was made for you, because it was.